Limited-time SUMMER offer — up to 25% off lab diamonds & jewelry No sales tax will be charged on your order (*except in CT, FL, MA, TX, AZ, CA, CO, IL, NV, NY, NJ, PA, WA, GA state) Free shipping on all orders within the United States
B2C Jewels
Diamonds
Engagement
Bridal
Jewelry
Education
FAQ

Education

Your guide to becoming a jewelry expert

Diamond Shape

Diamond Shapes

Diamonds are natural crystals that come in a large variety of shapes such as round, princess, heart, oval, marquise, etc. The following information will help you choose the right shaped diamond.

Brilliant Round Diamond
Brilliant Round

A classic diamond to most people is a round gem of sparkling white brilliance with a kaleidoscope of dazzling facets. This shape has set the standard for all other diamond shapes and accounts for more than 75% of diamonds sold today.

Princess Cut Diamonds
Princess

Princess is a brilliant square diamond with sharp, uncut corners and pavilion facets that are wide at the culet and narrowed towards the girdle. Princess is one of the most popular cuts in the United States after the brilliant round.

Oval Cut Diamond
Oval

It is similar to the round diamond in sparkle and brilliance. A perfectly symmetrical oval diamond is very popular as a centre diamond piece for engagement rings and among women with small hands or short fingers, as they make fingers appear slender.

Marquise Cut Diamonds
Marquise

Marquise is a boat-shaped modified round diamond with pointed ends. Its elongated shape makes fingers look long and slender. It is very essential to choose a diamond with perfect facet alignment to retain its brilliance.

Pear Shaped Diamond
Pear

A pear-shaped diamond is shaped almost like a sparkling tear drop. It complements hands with small or average length fingers. Elongated pear diamonds are preferably used in earrings and necklaces, while smaller pear-shaped diamonds are used in rings.

Heart Shaped Diamond
Heart

This ultimate symbol of romance, essentially shaped like a heart, is an ideal gift for Valentine's Day. A very flat diamond appears big, but lacks brilliance, while an overly deep diamond's brilliance looks good but the diamond looks smaller than the ideal.

Emerald Cut Diamond
Emerald

An emerald diamond is a step-cut diamond having a row of elongated facets (usually 48 to 50) that resemble a staircase. The flat planes of the outside edges allow for a variety of side stone shapes, except for trillions, which don't blend well with emerald.

Radiant Cut Diamond
Radiant

This square or rectangular shaped diamond has 70 facets that maximize the effect of its color refraction. Avoid radiant diamonds which are less deep or too deep, and ones that lack life.

Cushion Cut Diamond
Cushion

A cushion cut is square or rectangular in shape with rounded corners and 58 brilliant facets that resemble a pillow shape, hence the name. Cushion cut diamonds are very popular in matching pairs.

Asscher Cut Diamond
Asscher

The Asscher cut is a variation of the emerald cut, except that it is square. It is characterized by a small table and large steps. Since it is cut in the same manner as the emerald, one has to be very careful while selecting and paying for the right diamond.

B2C Jewels not only stocks the traditional brilliant round loose diamonds but also stocks the fancy shapes.

B2C Jewels

Lifetime warranty · free insured shipping · 30-day returns

Sign up for exclusive offers

Certified Natural & Lab-Grown Diamonds and Fine Jewelry Since 2004

B2C Jewels is a trusted online jeweler for certified natural diamonds and lab-grown diamonds, each independently GIA- or IGI-graded. Browse thousands of loose diamonds in every shape and price, then set your stone in a handcrafted ring or piece of fine jewelry.

Design a one-of-a-kind engagement ring, shop wedding & anniversary rings, or explore diamond jewelry including earrings, bracelets and pendants & necklaces. New to diamonds? Start with our diamond education guide.

Every order ships free and fully insured, with a 30-day return policy, lifetime upgrade and free resizing — so you can buy certified diamonds online with complete confidence.

Loading